Issue link: http://ssaansw.uberflip.com/i/1383230
21 ISSUE 60 JUNE 2021 each other throughout each day where an email campaign was sent to our membership. • Between Day 1 and Day 4, there were over 14,364 clicks on the ePetition link in our email campaigns, as compared to just under 14,000 signatures. Day 5 featured a focused SMS campaign. A small batch of our membership base were sent text messages with links to the ePetition. The monumental traffic from members clicking on the link to sign the ePetition from this text message crashed the Parliament website. Day 7 featured a second, focused SMS campaign. The remainder of the contact list was sent a text message at 10.43am. The traffic from this text message being directed to the ePetition once again crashed the Parliament website. Yet another example of how supportive and strong the SSAA NSW shooting community can be. To mitigate the impact of the Parliament website crash, the entire contact list were sent an additional text message in several batches spread out over three hours (reducing the incoming traffic build-up to the Parliament site and avoiding another crash). This approach was successful and we received a significant influx of signatures on the ePetition. In the first four days of our campaign, our ePetition social media posts received over 454 Facebook shares from the SSAA NSW page with another 500 shares from other pages. This support was crucial in order to spread awareness of the Bill to other NSW residents who were not part of our membership. The most significant contributor to the ePetition as a whole were the email campaigns sent to our membership. This clearly shows that our membership are engaged and care deeply about how this Bill would impact legal firearms owners. We can say with certainty that the greatest success of this campaign was watching the shooting community come together as a powerful, united front to protect our sport. Congratulations to the members of SSAA NSW and the other participating associations, key stakeholders and industry groups who went beyond all expectations to ensure that the concerns of legal firearms owners would be heard in Parliament. SSAA NSW membership contributed to over 97% of signatures on the ePetition.