First-hand experience is the best marketing tool…
SSAA NSW was recently contacted by an ABC journalist
who was doing a story on firearms. He was particularly
interested in the Adler and, not having ever fired a
firearm, wanted to know what all the hype was about.
So, we offered him the chance to find out first-hand
and were pleasantly surprised when he accepted.
Although he was feeling apprehensive, after completing
his P650 and under the direct supervision of Mitch
Newbery he fired one round, then five out of an Adler
lever action shotgun. He soon realised that it's not the
slick "rapid fire weapon" portrayed by the anti-gunners
and media, and that shooting is a very safe, fun and
challenging activity.
But… the best part of this
story is that he contacted
us a few days later to let
us know he'd joined SSAA
and was in the process of
getting his firearms licence.
Try shooting activities are the best way for people to
'give it a go' in a safe and relaxed environment; individual
members, Branches and Clubs can all get involved,
whether it be by taking a mate, relative or colleague to
the range or an organised Try Shooting event. These
first-hand experiences, whilst labour intensive, are the
most effective way to get non-shooters to understand,
accept and sometimes even join our sport.
Diana Melham
Executive Director - SSAA (NSW) Inc.
Sporting Shooters Association of Australia (NSW) Inc. 5
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