SSAA NSW

Sporting Shooters Association of Australia (NSW) Inc. 11 The fi rst 5,000 members who complete and submit the survey, either the online or paper version, will be sent an exclusive SSAA NSW cap. All members who complete the survey will also go in the draw to win a prize that money can't buy! More details regarding this prize will be published on the SSAA NSW website. The more feedback we receive the better informed SSAA NSW will be to ensure our future efforts are meeting the expectations of members and achieving the desired results… so make sure you have your say! The challenge is to fi nd the right balance so that we can deliver for all members – to do that we need all members to have their say! CHANGING PERCEPTIONS – SSAA NSW Public Relations (PR) Strategy The outcomes of the market research project will inform a major public relations strategy, which itself will have two major focuses: • internally within SSAA NSW, and • externally to the community at large. SSAA NSW has engaged the services of a professional and experienced PR expert to assist and guide the strategy development and implementation. The PR strategy will be multi-faceted and incorporate components that will provide opportunity for engagement from all levels of the organisation, including SSAA NSW, Branches, Affi liate Clubs, individual members, representatives of SSAA NSW such as the NSW Discipline Chairmen and other SSAA NSW committees. 1. Internal – how do we improve communication with our members? SSAA NSW currently uses print and electronic platforms to communicate with its Branches, Affi liate Clubs and individual members. Anecdotal information indicates that the level of cut-through for information sent by SSAA NSW to these member groups is low for a variety of reasons. Previous research results have indicated that the majority of members prefer to receive information via printed material; however, this is problematic with regard to the timeliness of information being provided as well as the return of responses being sought by SSAA NSW. Online and social media platforms are utilised to communicate with members but also prove to be problematic given the lower number of members engaged with these methods as well as the diffi culty of determining membership status of those interacting due to the anonymity it affords. 2. External – how do we build awareness and acceptance in the community? First, we need to know what they think, what is their understanding of the shooting sports, recreational hunting and fi rearms ownership and what would make them think differently. The audiences encapsulated under the umbrella of 'community' includes the general (non-shooting) public, media, politicians and bureaucrats; these are inter- connected and infl uenced by each other. The PR strategy will have as its core aims: • Mainstream recognition To have shooting sports, recreational hunting and fi rearms ownership again recognised as mainstream activities, and • Positive and effective infl uence To positively and effectively infl uence public opinion and decisions affecting shooting sports, recreational hunting and fi rearms ownership.

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